Athleta is a premium fitness and lifestyle brand that creates versatile performance apparel. Their mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential.

STELLA & DOT

Stella & Dot is a rapidly growing company re-inventing the $100 Billion direct selling channel by combing the best of e-commerce, social networking and in home trunk shows with irresistible products and exceedingly personal service. Their mission is to revolutionize entrepreneurial opportunities for women by creating the modern home based business opportunity. Stella & Dot has been featured in the New York Times, on the View, in InStyle and on The Today Show.

Email Marketing Campaigns + Promotions

I was tasked with driving the Stella & Dot Stylist, Hostess and Customer acquisitions and managed the e-commerce experience for each of these groups. I partnered with Creative, Field Development, Social Media, Merchandising, and Engineering teams to ensure our cross functional initiatives were running smoothly. I owned and assisted in campaign and promotion execution, briefed assets, implemented on emails/site, QA for frictionless customer experience and general upkeep of the site.

Style Boards

I created shareable assets for booking and sponsoring via Polyvore. These boards served as inspiration to our Stylists and customers on ways to style our products.

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Instagram

I was responsible for all feed content, contributed to a follower growth 38k+, built the content calendar, maintained a prototype for the Instagram feed, and community engagement via comments. I also wrote all the copy for the captions.

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Blog: Style Report

Project lead, designed and built the first version of the Stella & Dot blog. Created content and executed bi-weekly blog posts.

Moonbase

Moonbase is a creative studio based in San Francisco. They use a deft combination of mischief and precision to craft videos built for the web. Their work is strikingly peculiar, with a dash of elegance thrown in to make it fit and proper. They're small, clever shop that won’t overcomplicate things. See more of their projects here.

Lots of things make conference calls an awesome experience. Here are the best things we love about conference calls. Find out more at: https://www.uberconference.com

https://twitter.com/alexcornell http://www.alexcornell.com/ GoPro, DJI Phantom, After Effects, Premier, Logic Our Drone Future explores the technology, capability, and purpose of drones, as their presence becomes an increasingly pervasive reality in the skies of tomorrow. In the near future, cities use semi-autonomous drones for urban security. Human officers monitor drone feeds remotely, and data reports are displayed with a detailed HUD and communicated via a simulated human voice (designed to mitigate discomfort with sentient drone technology). While the drones operate independently, they are "guided" by the human monitors, who can suggest alternate mission plans and ask questions. Specializing in predictive analysis, the security drones can retask themselves to investigate potential threats. As shown in this video, an urban security drone surveys San Francisco's landmarks and encounters fierce civilian resistance.

Moonbase made the launch video for Ionic Security. Be sure to check out a full behind-the-scenes process post here: http://moonbase.com/making-a-startup-promo-video/

Nosh is a fun and social way to share what you eat and find out what's good everywhere! Available for iPhone and Android (and the larger internet machine computers as well) I wrote a detailed behind-the-scenes article/video here: http://blog.iso50.com/24799/nosh-promo-behind-the-scenes/ More importantly, check out http://www.nosh.com

Poof is a disappearing app. This beautifully designed app is expertly tailored for your attention span and will self destruct in 24 hours. Try it today, forget it tomorrow. We guarantee it will be exactly as useful as the last app you downloaded. Poof is an experiment by Moonbase http://www.moonbase.com Shot RAW on the Sony F55 Canon 35mm 1.4. Adobe Premier, After Effects Producer: Moonbase Director/DP: Alex Cornell Actress: Vanessa Curry Hair/Makeup: Tanja Lippert Wardrobe: Nikki Desuasido Music: Chelsea Lankes via The Music Bed Color: Carey Burens Shot in Fairfield, CA

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