Athleta is a premium fitness and lifestyle brand that creates versatile performance apparel. Their mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential.
Stella & Dot is a rapidly growing company re-inventing the $100 Billion direct selling channel by combing the best of e-commerce, social networking and in home trunk shows with irresistible products and exceedingly personal service. Their mission is to revolutionize entrepreneurial opportunities for women by creating the modern home based business opportunity. Stella & Dot has been featured in the New York Times, on the View, in InStyle and on The Today Show.
Email Marketing Campaigns + Promotions
I was tasked with driving the Stella & Dot Stylist, Hostess and Customer acquisitions and managed the e-commerce experience for each of these groups. I partnered with Creative, Field Development, Social Media, Merchandising, and Engineering teams to ensure our cross functional initiatives were running smoothly. I owned and assisted in campaign and promotion execution, briefed assets, implemented on emails/site, QA for frictionless customer experience and general upkeep of the site.
I created shareable assets for booking and sponsoring via Polyvore. These boards served as inspiration to our Stylists and customers on ways to style our products.
I was responsible for all feed content, contributed to a follower growth 38k+, built the content calendar, maintained a prototype for the Instagram feed, and community engagement via comments. I also wrote all the copy for the captions.
Blog: Style Report
Project lead, designed and built the first version of the Stella & Dot blog. Created content and executed bi-weekly blog posts.
Moonbase is a creative studio based in San Francisco. They use a deft combination of mischief and precision to craft videos built for the web. Their work is strikingly peculiar, with a dash of elegance thrown in to make it fit and proper. They're small, clever shop that won’t overcomplicate things. See more of their projects here.